We plan, buy and optimise everything you can think of, from traditional offline media such as TV, print media, radio, outdoor advertising, and cinema to online media across direct or programmatic (RTB) buying with the support of our AdOps team – we utilise a flexible approach that responds to what the brand truly needs.

Planning & Purchasing
We select formats, channels, and strategy based on what the brand truly needs – brand awareness, performance, or both.

Technology
We have our own tools for cross-media optimisation using local campaign data; in the digital environment, we use Adform, DV360 and Teads, and we are proficient with DMP, cookieless targeting, and dynamic retargeting as well.

Formats
From traditional TV spots, sponsorship, product placement, conventional and unconventional print formats, radio spots and contests, non-standard OOH surfaces, and banners to YouTube and Spotify videos and Digital-Out-of-Home (DOOH) or Connected TV (CTV).

Measuring & Reporting
Pre/Post creative tests, Econometrics, Brand lift, unified measurement via Ad server, Attention measurement. We evaluate what can be measured, interpret the results, and recommend the next course of action.

Why plan with us?
We build every campaign from scratch. We’re always looking for new solutions and smart ideas, and we know how to connect everything to achieving your KPIs. We are a tight-knit team with market awareness and the drive to try new things.