We will interconnect your data and marketing into a single coherent system. Our Data and Analytics Department combines Fragile’s cutting-edge know-how with the state-of-the-art technology on the market.

We will ensure that measurement settings are flawless and will turn raw numbers into comprehensible documents suitable for decision-making. We will help you build predictive models that allow you to stay ahead of the competition.

MEASUREMENT AUDIT AND QUICK FIXES

Measurement audit of Google Analytics 4 (GA4), ad systems, and server-side tags; we will detect any blind spots and fix them immediately. We can carry out the audit if your analytics is implemented using Google Tag Manager (GTM).

COOKIES AND COMPLIANCE MADE SIMPLE

We will set the cookie bar to comply with legislation, without compromising accurate measurement.

DATA COLLECTION AND VISUALISATION

We will interconnect data sources (CRM, online store, campaigns, etc.) and prepare interactive dashboards, which will help you with effective evaluation.

AUTOMATION AND AI SCENARIOS

We spare you routine tasks – from manual audience exports to advertising platforms to complex AI-powered scenarios.

AUDIENCE SEGMENTATION AND ACTIVATION – WORKING WITH FIRST-PARTY DATA

We create customer segments and send them to Google Ads, Sklik, Adform and Meta – in real time and fully automated. This enables efficient work with your data in the advertising systems environment.