We launched the biggest campaign ever for Hisense, featuring Jan Koller

In May, we launched a 360° campaign for Hisense, the official partner of the EURO2024 European Football Championship. Legendary footballer Jan Koller became the face of the campaign, which targeted both the Czech and Slovak markets. It included OOH, TV advertising, PR, social media, online, and significant cooperation with Livesport.

Early this year, we faced a significant challenge: to connect football, Hisense’s high-tech products, and Jan Koller, while engaging the audience across all channels. We tackled it head-on and created the brand’s first comprehensive, tailor-made campaign.

WE STARTED WITH KOLLER IN THE TRAM

You might have noticed that a turquoise tram featuring Jan Koller was traversing the streets of Prague for some time. This is how we launched the Hisense campaign, which became the main sponsor of EURO2024.

Further activities, in line with the main slogan ‘With a Sense for a Winning Lineup’, included exclusive competitions for match tickets, valuable Hi-Tech electronics from Hisense, and merchandise. Special screens also appeared in the center of Prague, providing real-time updates on the status of championship matches.

There were also TV and radio spots, social media engagement, including Jan Koller’s channel. This was one of the biggest attractions of the campaign, about which the Hisense Brand Manager for CZ and SK said: “We are thrilled to present such a comprehensive and diverse media activation for EURO 2024.”

Information about the Hisense campaign can also be found in an article on Mediář 👉 Jan Koller was the face of a major Hisense campaign for the Euro, by Fragile agency