Vileda

Vileda’s Time to Clean: A Reality Show That Sold Out the Online Store

Vileda faced a new challenge – reaching Gen Z, who tends to avoid traditional advertising and isn’t particularly fond of cleaning. Our goal was to raise awareness about the Turbo Mop and Actifibre Cloth products and motivate this generation to make a purchase. How did we achieve this? We created our own reality show and involved influencers

TIME TO CLEAN WITH VILEDA

We knew that half of Gen Z uses AdBlock, and most people don’t trust ads. But they have one weakness – reality shows. And here’s something even more surprising: did you know that #cleantok on TikTok gets twice as many views as #beautytok?

So, we created a custom reality show with the main theme Time to Clean with Vileda. Two teams of influencers competed in cleaning challenges. The campaign ran in several phases – teaser, three episodes of the reality show (episode 1, episode 2, episode 3) and fan voting. Over 50 other influencers got involved and shared promo codes for Vileda’s online store. We wrapped up the campaign with a themed event s and the announcement of the winning team.

You can watch all the videos on Vileda’s TikTok. For more details, check out the article on Mediář.